Plastic alternatives
we expect to see more consumers than ever taking up arms against this non-reusable, non-recyclable modern menace.
plastic has been around for a long time, and its dangers haven’t been a secret – so why are we seeing such an outcry now? (Many of the environmentalists who’ve been warning us off plastic for years are, in fact, both pleased and bewildered by this.)
rectifying our plastic overkill just seems more achievable than other environmental causes. Fighting global warming might feel like squeezing a water pistol at a raging forest fire, but vetoing disposable water bottles for a reusable one is something we can all do.
Plastic pollution is a global problem, and there is a public desire and political will to solve it, so entrepreneurs who come up with a solution will certainly reap the rewards on several levels.
My advice to entrepreneurs is to look at long-term green solutions to issues and to be open and honest about the business or product you are developing.